Sunday, August 12, 2007

How to Freelance as a Work-At-Home Graphic Designer

The birth of the Internet has changed the landscape of communications. Aside from providing a seemingly limitless source of information, the Internet has opened plenty of opportunities to people and businesses.

One of the most lucrative freelance fields is graphic design. Today, more and more designers are freelancing because they experience the artistic freedom they have been longing for.

The most popular skill-set of designers are graphic designers. These are entrepreneurs who have independent spirit combined with a sense of adventure. Having their own bold vision of success, graphic designers venture into freelancing so they can have artistic independence. Despite having to working extended hours, many designers freelance because they can have more assignments and projects and earn more money in the process.

Graphic designers are those people who are known to generate and create visual presentation and design of various goods; this often includes websites, album covers, soap boxes, and even cat food cans. The works of these people are usually done on a project basis so they are known to work under extreme time constraints to produce quality material or output.

To be a successful graphic designer, you will need Adobe Photoshop (latest version) with Image Ready so you will get the most out of the photos you will use. Aside from this, you will also need Adobe Illustrator so you can transform your creativity and ideas into impressive graphics for use in print, on the Web, and in dynamic digital media as well. Lastly, you will also need QuarkXPress, one of the leaders in desktop publishing, or Adobe InDesign to achieve professional publishing results.

Being a freelance designer means you possess great visual communication skills to convey a specific message -- either an idea or concept -- to a defined group of people using print or visual media. As the profession of graphic designing evolved through computers and digital technology, the growth of demand for the field has also increased.

Before you decide to become a freelance graphic designer, you must know who your targeted market is. If you are planning to freelance, your market will definitely include design agencies. Aside from that, your potential clients might include companies that have upcoming campaigns or projects.

Here are some tips to strengthen your freelance stint as a freelance designer:

1. Strengthen your network. You can do this by attending design conferences and interacting with other freelance designers, exhibitors, guest speakers, and the like. You can also strengthen your network by going to local clubs, art-house cinemas, galleries, and café bars so you can meet local freelance designers.

2. Build your portfolio. Since this serves as you calling card, make sure you build a reputable portfolio for your clients to see. Create a free online portfolio at

3. Create your own branding. If you are freelancing as a specialist, you should be able to create your own branding just like in any business so you will earn a distinct reputation in the specific field.

An excellent resource to learn about launching a freelance career is Andy Anderson’s book or audio book, “How to Make Money from Home as a Freelancer,” published by

Finding Freelance Graphic Design Jobs

Today, graphic design has become one of the most-sought after services in the industry of marketing and promotions. Since freelance graphic designers provide visual representation of goods, products, and services, graphic design jobs have become an in-demand commodity for various companies and establishments.

Graphic design services are being marketed by freelance graphic designers to offer potential clients more options. One media where graphic design jobs are promoted and marketed is the Internet. Since the Internet has no barriers or boundaries, many graphic designers use the Internet as a whole new avenue to find freelance graphic design jobs and opportunities.

As the industry of web design and development grows, graphic designers and illustrators are now given the opportunity to reach a new market on a global scale by doing freelance gigs. In fact, many clients prefer to hire freelance graphic designers to do the job because they are more artistic, creative and productive compared to those who are working full-time in different firms.

If you are a freelance graphic designer and you want to find freelance graphic design jobs, you can use the Internet to find profitable markets for your services. All you need to do is surf sites where they host freelance graphic design jobs and they can match you with clients who need your expertise.

In fact, you can find freelance graphic design jobs listed at these websites and contact the potential client by yourself. Just make sure that when you do this, you have earned a reputation for being a professional freelance graphic designer who can meet deadlines and can complete freelance graphic design jobs on time.