Sunday, January 27, 2008

How to Make Money in Your Bunny Slippers

Have you dreamed of working from home but just don't know how to get started? Take it from me, it 's not as difficult as you might think. Warm up the bathrobe in the drier and get ready to cozy up with a cup of tea. Sound like the way to start the day? You don't have to tell me!

It 's true that making money online isn't as easy as it might have been 10 years ago, for the simple fact that it 's such an attractive option to so many people. There is a mistaken impression out there -- probably encouraged by already-successful Internet entrepreneurs -- that you have to be some kind of techno-wizard to create a successful home business.

Guess what? You don't need magic potions, intricate spells or even a great big brain to set up an online enterprise. All you need is a website, some good content and the will to write a few short articles a week (or even every month) about your business.

The first step to putting away those three-inch heels for good is to get yourself a website. This can be the most daunting part of the process, especially for people who don't consider themselves "technical."

The great thing about the Internet is that it 's always changing, and people are coming up with easier, more user-friendly ways to do things (like build websites) all the time. You can register a domain name at DreamHost, GoDaddy or if you want to go the paid route. You can also visit FreeWebs and GeoCities to sign up for a free domain. Get ready to get creative, because a lot of the names you come up with might be taken.

Finding a unique domain is the easy part. To build a website from the ground up requires either extensive knowledge of HTML or knowledge of a program that builds HTML for you, such as DreamWeaver. Buying this software gets expensive: It costs $400 for a new copy of DreamWeaver.

But wait! Before you run away in fear, there 's an easier way by far -- and it 's free! The best way for a non-technical person to get their online business up and running is to start a blog. You can sign up for a free space at Blogger, Backpack or WordPress, and as soon as you put cursor to page you're on your way to making extra income!

You can set up your blog however you want, with pictures, links to songs or a digital portfolio. You can upload all of these things very easily using Blogger 's super-friendly interface. I set up my blog in less than five minutes, and I couldn't code my way out of a paper bag, thank you very much!

Once you're set up with an online space, all you need to do is start writing. You can write about anything at all, such as a service you offer. For instance, I'll be writing about my freelance services so that people who are looking for help will (hopefully!) be able to find me.

But, you say, the Web is such a big lonely place -- How can I get noticed among all the other websites out there? That 's where the beauty of Internet marketing comes in. The same content you use to create your online space can work for you, driving traffic right back to your site from all over the world.

Simply by writing a few articles every week (or every month, if you prefer), you can increase links back to your site, improve your PageRank and drive traffic right onto your blogspot! How cool is that?

Article distribution services such as SubmitYourArticles, isnare and Article Marketer offer several different membership levels and various amenities. Each one has different features that might be attractive to you depending upon the amount and kind of marketing you want to do.

I both use and contribute to Article Marketer, because I've found it gives me the best value for my dollar. Even non-paying members can submit unlimited articles -- but with a slower processing time.

You may find that you don't want to submit more than four articles a month, in which case isnare 's $37/month program might be right for you. PhantomWriters is also a good place to look. They charge $34 per article submitted, but they have very informative content posted right on their homepage. Even if you decide to do business elsewhere, it 's a good resource for reading tips about writing and marketing.

The idea is to distribute your articles to as many content sites as possible, because each of those sites represents a link back to you, and every time those links are published, you have a greater chance of making a sale!

I've been doing article marketing for about three weeks now, and although I was skeptical at first that I'd be able to keep up any kind of volume, once I got started I found it was really easy to write. My goal is to write two articles each week day and see how that affects my business.

My advice? Don't let yourself be intimidated by high-tech solutions to low-tech problems. You can start playing with the big boys right now -- right in your bunny slippers.

Dana Davalos, graphic designer and online biz kid, shares her thoughts on internet marketing, design and life in general at Groovy Graphix. Learn more about her recommended marketing ideas at Article Marketer.

Where To Find the Best Copywriting Clients

In my life, I've had two freelance careers, one that limped along miserably for a number of years, and one that took off like a rocket after only three months of marketing.

What happened in between was eight year of excitement, growth and misery at a high-powered direct response agency, and a life-changing event at a hospital from overwork. What I'll always be thankful for, however, is that I learned exactly what it takes to get a lead, and convert them.

Prior to my years at the agency I managed to maneuver myself onto the board of the Oregon Direct Marketing Association. During this time I was often in the company of list brokers.

One broker I wrote copy for was fond of reciting the "40/40/20 rule," which I thought was a not-so-subtle attempt to put me in my place.

According to the 40/40/20 rule, 40 percent of the success of a mailing comes from the quality of the list; another 40 percent comes from the quality of the offer, and only 20 percent comes from the copy.

I'll grant he was right, except in the case where a mature marketer has tested all the lists, and tested all the offers, and now all that 's left to test is copy or creative.

New businesses (and new copywriters) must start with the list, and the more qualified it is, the greater (and faster) the success.

That 's why I spend several sessions with my coaching students when it 's time to start building their lists. I emphasize that nothing is more important than targeting the right people!

One of my list-building secrets is the online database, Who 's Mailing What!.

Who 's Mailing What! is a huge archive of "classic" direct mail packages, postcards, magalogs, catalogs, and self-mailers. It exists to give businesses access to competitive marketing materials, and to provide copywriters with a research tool and copying service.

For instance, say you got your first job writing a promotion for the Seminars trade. You could spend about $70 for a one-year membership to Who 's Mailing What! and pull up information on thousands of archived mailers selling seminars.

For an extra $40 or so, you can request that one of these mailers be copied and sent to you in either a traditional photocopied format, or (if available) an instantly downloadable PDF.

Sometimes you'll find a sample that the Who 's Mailing What! editors suspect is a control (due to the fact that same package keeps reappearing).

There are two types of control identified: the "Control," and the "Grand Control." The Grand Control is a mailer that has mailed many times, and over a long period of time.

Personally, I've never used Who 's Mailing What! to see what others are doing since I have an extensive swipe file of my own. But I've often used it to build my prospect database.

What makes Who 's Mailing What! such a valuable resource for the copywriter is that it lists known mailers. You don't do better than that when trying to determine whether a company is a likely prospect for copywriting services.

What 's more, in the Who 's Mailing What! database you can search by niched category. For instance, if you specialize in nutritional supplements you can search category #346 (Nutritional Supplements and Vitamins) for high quality prospects.

You'll find many repeat entries, but that 's ok; it just means that particular mailer is mailing frequently, which making them all the more desirable for your list.

An example: In a quick search of the database for the Nutritional Supplements and Vitamins category - and limiting to just the last two years - I found 66 entries. One strong mailer is Mountain Home Nutritionals, with eight mailings in two years.

Now that 's all I need to know in order to "qualify them" for my list.

However, if you wanted to go deeper, you'd learn that Mountain Home Nutritionals doesn't mail the same package over and over; rather, it appears they test offers, as well as certain products.

Go even deeper, and you'll find that on one mailing, they used a #11 envelope, that the mailing specs were 13 pages of four-color process, that it was an acquisition (prospecting) mailing...and that the concept/copy for the outer envelope was:

"Stock Up Now on Dr. Williams' Top Health-Boosting Formulas!"

Now one caution: this is all very fascinating, but you're simply looking to qualify a potential prospect. Resist the urge to look deeper as time is of the essence.

What you need to do next is go to your potential prospect 's Web site to get contact data...and that may not be as easy as it seems.

For instance, plugging "Mountain Home Nutritionals" into Google didn't bring it up...but it did bring up "Dr. David Williams"...and that 's the brand under which Mountain Home Nutritionals is sold. So this is where you gather your contact information.

With hundreds of categories...from fund raising and investments to technology and insurance...Who 's Mailing What! is an ideal source for building your prospect list. Start here, and I guarantee you'll step into the marketing side of copywriting with more confidence...and more success.

Master copywriter and coach Chris Marlow publishes an ezine for copywriters who want to quickly build a profitable business. Visit:

Sunday, January 20, 2008

Freelancing Tips For Bloggers

One of the best ways to become a freelance writer is to start a weblog, or blog for short, because it is very easy to get started and does not cost anything. You can set up your blog in ten minutes flat at or one of the other providers free of charge.

Of course, just because it is easy to start blogging does not mean that it is easy to make money from your blog. Don't expect to see any cash in your account straight away. Blogging for profit, certainly for the equivalent of a living wage, is an activity that will take time. It would be a good idea to get started as a side job or part time activity while you are working on other freelancing options or doing your day job. However, given time and regular attention, your blog – or blogs - will grow into a viable business.

As a professional blogger, it is important that you to pay close attention to how you present yourself in your blog. There are hundreds of thousands of blogs out there, with more being set up every day. It is more than likely that there are already several hundred well established blogs that are related to the theme of your blog and aimed at a similar niche market. It is therefore vital that the look and style of your blog appeals to your potential readership. If people find your blog difficult to relate to and have trouble reading it, they'll swiftly move on never to be seen again.

Here are a few tips to make your blog more user-friendly and help you gain readers who will eagerly return to your blog again and again.

First, pay close attention to the format of your blog. Remember to KISS: "Keep It Sweet and Simple"! Visitors to your blog want to understand how to navigate their way through it right from the start. Most blogging platforms have similar formats, with links on the left or right margin, and posts listed with the most recent at the top. Make sure you use the links wisely. Only put links up that are truly related to the topic of your blog. The point is to give your readers additional information on your topic. Again, the KISS rule applies: "Keep It Short and Simple"!! There is no sense in overwhelming your readers with a mass of links to other sites; they will only click away from your blog more quickly and most likely not return again.

Secondly, think carefully before choosing the background and font color of your blog. Although there are a lot of colours to choose from, it's best to stick with a light background and dark text. Studies have shown that the human brain can process dark text against a light background better than a light text against a dark background. A black background with a white text might look striking, but readers might not want to read it for long. One other thing, stick to a solid background colour instead of trying to use a pattern or design because the patterns inhibit easy reading and are, quite frankly, annoying to the reader.

Thirdly, don't just write and post your blog entries without proofreading and editing them first. Remember, there is nothing that reduces your professional authority in the eyes of your readership more than bad spelling and grammar. If spelling and grammar are your weak points, write your articles on Microsoft Word or a similar word processing program and use the spell-checker before you post your article. The Internet is still largely text-based, so make a point of learning commonly misspelled words and grammatical errors. Also, use the "Preview"button to see how your article looks before you post it. Finally, check how it looks once it is uploaded and make any necessary edits until it is completely satisfactory.

Fourth, keep your blog fresh and interesting by posting at least once a day. With so much information available on the Internet, your readers may go elsewhere if you fail to keep them supplied with interesting daily content. If you don't know what to write about, try posting a poll, a book or magazine review, a link to another blog, comment on a news story or post of list of helpful tips or useful sites related to your theme. Bear in mind that not every post has to be long and complicated; in fact, a stream of short and punchy posts is much better than less frequent but overly long articles. For the third time, remember to "KISS" your blog: "Keep It Short and Stimulating"! And commit to posting something everyday.

By following these guidelines you will keep your blog readable and interesting and that will be attractive to your visitors. The more visitors you get, the more your blog will grow in importance, and that in turn will enable you to get a profitable return from your blogging activities. Just make sure you present yourself in a professional way and keep your readers coming back for more new content each day. Within a short space of time you will have be running a profitable blog and will be ready to move on to create another, and another, and another.

David Hurley writes articles on Internet marketing strategies. Get his free Internet marketing tips newsletter at:

Networking Tips For Moms At Home

Plenty of moms today stay at home. After a year of battling the decision to quit my job, I finally "put my foot down", as they say, and returned home to raise my daughter.

It wasn't the easiest decision, but, let me tell you, it sure wasn't the toughest! I enjoy every minute of being home to raise my child. Furthermore, being home has done wonders for my family as a unit, and drawn us closer together. When I was working my full time job I barely had time to prepare a decent meal. But today?
I'm a health nut, and so is the whole family (ha)!

But now, there's another dilemma.

Being a stay at home mom has not affected my personality, of course, so I still have a lot of creative energy pent up inside! I thought to myself one day, "what better way to use this energy than to work towards a goal—perhaps start a business?" Not only would it bring in a nice supplementary income for my family, but having a business (or craft or hobby) would enhance my creative skills and strengthen my business expertise. I call it the project of my lifetime.

The first thing I did was a little soul searching to seek God's direction for the type of business or project He would have me to embark on. I realized right away that although my personality was suited for several types of business ventures (selling crafts, designing websites, or providing secretarial services), I would soon either have to narrow it down to one choice, or start a business that combined all or most of my skills and interests. For me, choosing the right business was the hardest part.

Once I settled on freelance web design and writing, it soon became my ultimate goal to find out as much as possible about these particular industries.

In my thought, education and information is what separates the amateurs from the professionals. My goal was to be a professional in my field. This is where networking is highly important.

If you're like me, the internet is probably one of the very best tools you can use for research. Not only is it a few feet away from me as I embark on my daily chores, but I keep my computer on at all times. Thankfully, we are using a broadband connection and can stay online 24/7 without having to worry about tying up the phone line. This, I should stress, is very important for moms who have businesses that require them to be online quite often, but who will need access to the phone as well.

Once online, I begin my networking research by going to a search engine. My favorite one is Google ( just because of its enormous searching capabilities. As a former library assistant, I can attest that Google is highly recommended in the academic and librarianship fields.

I search for information in my fields using as many search terms and combination of terms as possible. With each result that I feel is important to me, I visit its web page and bookmark it for future reference. Once I've bookmarked a bunch of pages, I go through each of these websites and study them, taking notes on what I feel is important to me in my field.

I promise, you will find contacts this way, and it will be so much easier to network once you have a list of people whose companies and organizations you have researched online.

In addition to an internet search, I feel that it is also important to find any books or other publications that are related to your industry. Study them and find out more about the authors. Find out if they have websites and how to reach them.

Now that you have a compiled list of contact people, it's time to work the list! Before contacting these people individually (they are probably very busy), see if they offer newsletters, or other mailbits. You are looking for information on how they got where they are today. Remember, you are the amateur. They are the professionals. So, any information you receive from this contact list regarding their biographies and information on the field itself is important enough for your notes. Take plenty of notes, and keep them in a file folder. Every time you find a new piece of information on your subject matter, drop it in your file folder. And finally, if you absolutely need to contact your list of professionals for more information, I would recommend sending an email.

But don't forget about networking with fellow amateurs! You can make some of your best friends and closest contacts online by joining mail lists such as Yahoo groups or social networking groups such as Ryze. These groups along with technologies such as Instant Messenger make it easier for you to find people with similar personal and professional interests and literally network with them on a regular basis. You will find out so much about your industry and probably learn more from each other regarding your profession than in any other way.

Last but not least, be sure to network with the most important contact of all: your Lord and Savior Jesus Christ. Remember that it is He who gave you the passion and the calling, and it is He who will be with you each step of the way on your new journey.

Happy networking!

Demetria Zinga, M.S. is an internet marketing strategist, podcast consultant, and web success coach whose goal is to help the woman entrepreneur and work at home mom with web consulting needs. To find out more, visit Work At Home Mom University.

How Any Copywriter - Even a Beginner - Can Assemble and Present a Winning Portfolio

Every new copywriter starts with a "lightweight" portfolio, but there are ways to build it quickly.

My own method was to write free for an organization in return for samples. In my case I wrote the press releases and monthly newsletter for the (now defunct) Oregon Direct Marketing Association.

This not only gave me samples for my portfolio, but it got my name in front of the membership and led to my first actual jobs for Norm Thompson (a local cataloger), Stash Tea, a bank, a landscaper, and other small and mid-size businesses. I also wound up on the Board as Publicity Chairman, which led to business relationships I still earn from these many years later.

Writing for "spec" assignments is another way to build a solid portfolio. Select a potential client you would love to work for and approach them with the proposal that you'll write a package for free, and if the client likes it well enough to mail it, then you'll get paid.

Require the client to supply you with samples, and get it in writing. It 's also a good idea to require feedback on the results of your mailing, so you can write a Case Study to include in your portfolio, as long as the goals were met or something was learned from testing.

Writing sales letters, press releases, brochures or other marketing materials for friends who have businesses is another method for building your portfolio. If the results are good, it can earn you "real" business and/or referrals.

Can you use work that 's never been published? Absolutely. Many American Writers and Artists Institute students have completed course work that 's more extensive and impressive than what 's found in many portfolios. Even ad agencies will look at concept ideas that have not been published.

In his fine book "The Well Fed Writer," Peter Bowerman advocates using any document you've ever written that illustrates your ability to write. Materials that are sales-oriented include proposals, PowerPoint presentations, published articles, and more.

Think about all of the things you've written in your life that contain an element of persuasion...such as classified ads, petitions, and oral presentations. Look through the archives of your computer to see what you can come up with. You'll probably find something you can use! It doesn't matter how old it is, as long as the writing is good.

When I first started freelancing I put my samples in a 3-ring binder that had plastic sleeves with a black paper backing. I thought the black paper would help the sample to "pop off" the page. I didn't have a lot of exotic samples so I felt it best not to carry them in something too jazzy.

Years later I had many "beautiful" packages and I had them laminated on large poster boards so each component could be displayed. It was a dramatic presentation, and required that I have a story to tell about each piece. It worked very well and
agencies, as well as corporate marketing managers, responded to the presentation in positive ways.

I also looked at many portfolios while senior copywriter for Rosen/Brown Direct, a well-known Oregon-based direct response agency. Most copywriter portfolios were unassuming, and were simply a vehicle for carrying samples. The writers organized their work in whatever way they felt best, and the agency reviewed the portfolios with an eye only toward writing quality. So the take away is to present a neat, orderly portfolio, but don't sweat the small stuff.

Physical portfolios will come in handy for local business, but you'll want to have PDFs of your best work made, so you can send samples over the Internet. I haven't shown my physical portfolio in years, as I have no local business. But since my business is national and international, it is important that I have PDFs of my work.

This is easy when you're working with a designer who can supply you with the end result. But if you wind up with a physical version and need PDFs made, you can scan them into your computer (scanners are inexpensive at about $100), then use Acrobat or other software that resides in your computer to turn the scan into a PDF. (In my case, my new $100 HP printer allows me to convert a document into PDF format).

If you hit roadblocks here, you can also ask a graphic designer to supply you with PDFs of your sample. Or you can have the work done at FedEx Kinko 's , but I believe this method is somewhat costly.

Potential clients are not looking for flash and dazzle in terms of presentation, but they do look for neatness, logic, and good work. Be sure to have business cards on hand, and up to three physical samples to leave behind.

For the Internet, send no more than three work samples, which can come to 15 or so PDFs (individual PDFs of the letter, envelope, reply device, and other components). If you're inclined to send more, store them on a CD and mail via snail mail.

If you approach an agency, you may be asked to leave your portfolio behind. Agencies understand the value of a portfolio, so with them, you're pretty safe in leaving it behind. However, I would not advise doing so with a non-agency client. It 's just not wise. And never, never send out your last sample. Seasoned copywriters know that for some unexplainable reason, you never get it back!

Master copywriter and coach Chris Marlow publishes a free ezine for copywriters who want to quickly build a profitable business. Visit: FreelancersBusinessBulletin

Sunday, January 13, 2008

Drawing Encouragement From A World-Respected Copywriter And Teacher

by Mario R. Churchill

Michael Fortin is considered to be one of the most sought-after copywriters on the Internet. For nearly 15 years as a response copywriter, he has a strange gift for writing comprehensively, vividly and persuasively.

His records tell us that he was involved in selling multi-million worth of products for a wide selection of customers extending to various types of industries.

Michael's success can be accounted to his passion and experience. His burning yearning for his art helped him nurture his renowned writing skills that made him earn millions.

His life story relates that Michael did not have an easy start. Michael was born with a minor physical disability. For that, he experienced emotional mistreatments from his father, who was an alcoholic. Michael then lived his childhood isolated from his father and the society. He fought an overpowering fear of denial.

Michael learned to fight. He realized to fight his fears. And so, he dived into world of sales so he can face his fears straight out. But then, his determination was not enough to bring him to success. Being short of the skills needed in effective sales, he was bankrupted at only 21.

But his natural skill in persuasive writing led him to the discovery of the essential keys in productive copywriting. He used gripping writing techniques in his advertisements and sales letters. In this way, he has drawn eligible clients, and not he being attracted by them.

Finally, his efforts paid back and he was recognized as the leading sales maker on behalf of a Fortune 500 company. He earned the trust of numerous clients and employers worldwide, from the US, Europe, China, and Canada.

Aside from being an adored copywriter, he is also a remarkable teacher. He formerly worked as a college teacher in Sales Management, Internet Marketing, Marketing Management, and other management subjects.

Known for being an active marketing consultant, he is often hired to speak at seminars and conferences, where his charges range from $1,500 to $5,000.

Michael is also a great author. He has written quite a lot of books, such as Power Positioning and The 10 Commandments of Power Positioning.

In his desire to share his skills to individuals who want to learn how to produce effective sales copies, he launched a private website,, where he demonstrates how he does his writing "live" monthly. Also, he circulates a monthly newsletter by email for free. There, he divulges useful copywriting techniques and tips.

His popularity in his field is evident in his public appearances in media. He has been seen on numerous TV shows and vastly heard on radio programs. Also, he and his write-ups have been featured in more than 500 publications, such as Marketing Power!, Web Promote,, Home Business Magazine, and many others.

Being in service as "The Success Doctor", Michael's consultancy is stationed in Ottawa, Canada. Since 1998, he is an affiliate of the International Webmasters Association and the HTML Writers Guild, and since the year 2000, he was a part of the Association of Internet Marketing and Sales.

Michael abides to all of the professional conduct codes of each of his affiliated organizations. In addition, The Success Doctor, Inc., his own company, is verified by Paypal for more than 3 years. In the year 2001, he was given the honor to be welcomed in the Who's Who Historical Society, a well-known organization for publishing the life stories of the most successful businessmen in the world.

Mario Churchill is a freelance author and has written over 200 articles on various subjects. For more information on copywriting or becoming a copywriter checkout his recommended websites.

Saturday, January 12, 2008

PR 101 Radio: Marketing Advice for Small Business

PR 101 Radio: Marketing for Small Business, the world's first live, call-in advice show providing insight into Public Relations, Marketing and Advertising, debuted on January 9th, 2008.

The weekly, hour-long program will be hosted by Erika M. Taylor, CEO/Chief Publicist for the award-winning PR Agency, Three Girls Media & Marketing Inc. PR 101 Radio's Mission is to provide small and medium-sized businesses and entrepreneurs expert knowledge and education on how to market their businesses more effectively and avoid costly pitfalls along the way. Each show will feature multiple guests as well as a PR Tip-of-the-Week and a Marketing Tip-of-the-Week.

PR 101 Radio will air on, the world's largest independent talk radio station, and broadcast simultaneously on iTunes Radio and other venues. A complete distribution list can be found at PR 101 Radio listeners worldwide can hear the program rebroadcast three times each week, as well as find it on the archives for one full year.

Free Newsletter to help Home-Based Freelancers Avoid Scams

Mark Yarrobino, President of Maroon Enterprises, is announcing the launch of their free monthly newsletter available at their website . Home Business Endeavors was created to help people avoid internet scams and learn the right way to start their home based business and find legitimate work-from-home opportunities.

Mark says: "The internet changes so quickly that it can be difficult to keep up. And online business is no different. We wanted to create something that would help anyone interested in working for themselves online stay up to date with the latest information."

The newsletter, simply called HBE News, offers regularly updated information about internet business, as well as reviews of software and websites that can help grow a home business. They also offer reviews and recommendations for certain experts and companies who can help.

Mark goes on to say: "We've tried out our newsletter on a limited basis to see what the response would be. Overall it's been very positive, and now we'd like to offer it to everyone who may be interested in learning how to work online."

They are also offering a bonus for anyone who signs up for the newsletter. The bonus is a report written by Mark called "The 12 Rules to Follow to Avoid Online Scams," which was compiled based on Mark's own experiences while doing business online for so many years.

Saturday, January 5, 2008

Career Advice for Working Women

Working women can receive complementary, real-time advice from organizational performance expert Liz Bywater, PhD, by logging onto the message board throughout the month of January. In her capacity as womenworking's guest advice columnist, Dr. Bywater will respond to queries about career path, workplace communication, conflict resolution, leadership development, work-life balance and more.

Liz Bywater, PhD, is a consultant and coach to corporate executives, professionals, and independent business owners. She consults, writes, and speaks on a variety of work-related topics, including workplace performance, outstanding leadership, effective communication skills, and work-life balance.

Digital Photography Bootcamp Workshop

Kubota Image Tools announced its 16th Digital Photography Bootcamp workshop November 9-14, 2008. Bootcamp, taught by renowned photographer Kevin Kubota, is a 5-day workshop for professional photographers designed to supply all of the technical know-how to run a successful digital portrait/wedding studio; at the same time, it encourages continued development of a photographer's unique style and creativity.

A few of the many things that are covered during Bootcamp include:

1. Style, creativity, and inspiration

2. Digital capture techniques with live models

3. Workflow from start to finish utilizing the most cutting-edge software tools available

4. Photoshop® essentials and fine art techniques – including the new features of CS3

5. Presentation and sales techniques: slideshow DVD's, Web, printing, etc.

6. Marketing and business essentials

Interested photographers can find additional information about Bootcamp at