Sunday, May 4, 2008

Your business, in words: The power of a good slogan

If you're like most business owners, you need to make your marketing efforts work hard for the money. And one of the keys to successful marketing is to start with a well conceived message that captures the essence of your company or product, is memorable and appeals to your target market: in other words, a good slogan or tagline.

Of course, if you've ever tried to write a tagline for your company, you know that the process is a lot harder than it sounds. Join PROFIT Editor-in-Chief Ian Portsmouth and Steve Cone, author of Powerlines: Words that Sell Brands, Grip Fans, and Sometimes Change History, as they discuss:

- Problems encountered when creating slogans and taglines

- Good taglines for small business

- Slogans that miss the mark, and what makes them bad

- The steps involved in creating a tagline

- Strategies for outsourcing to creative-types or staying 'in-house'

Rated as one of the top podcasts available for download during the run of its first episode on Apple iTunes, the new Business Coach episodes offer new insight and information in an updated format to help small business owners run their business better. Since October of 2007 podcast episodes have been regularly available on iTunes, as well as on and Previous releases include: "Lessons from the Dragons' Den," "Building an advisory board," "Family business," Personal finance," "Better Workplaces," "Social Media," "Tax Planning," "Going Global," "Retire Rich," "Cash Management," "Fortune Hunters," "Economic Outlook," "Search Engine Optimization," and "Market Value."

The Business Coach podcast is offered in both English and French, with the English language interviews hosted by Ian Portsmouth and broadcaster André Hains leading the Francophone episodes. The podcast is produced by PROFIT in cooperation with BMO Bank of Montreal.

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