The age that we live in is called the information age. And it's said that the Internet is the information superhighway.
If you're an e-business owner, it's possible that you've been run over on the information superhighway. Unfortunately, the traffic is so heavy that it's difficult to get up! The information just keeps coming and coming and coming.
What can be done about all of the information coming at us all at once? What strategies can be used to manage the flow of information so that you only have to deal with the important stuff?
First, let's look at what information you've got coming at you:
If you're online all day long, there's a good chance that a lot of it is from browsing around the Internet, looking for information that you can use to build your business. Perhaps you get emails from people (as well as spam)...including vendors, customers, and partners. You probably get reports from your advertising efforts, like Google Adwords, and there may be times (like when you own several websites) that you have to manage such information as domain registrars.
The first thing you want to do is deal with the flow coming in:
Before reading any information, give it a quick glance and decide if it is critical to your business efforts or not and if it is, save it. If it isn't, delete it.
- Resist the urge to review everything with a fine-tooth comb and resist the urge to respond to emails as soon as they come in.
- Decide whether you need to spend two hours gathering marketing information or only one hour.
- Prioritize information coming in so that you only deal with the most important information and can simply glance at and correctly file the less important information.
Review and prioritize to first reduce the flow.
The second thing you want to do is manage the flow that you're allowing through:
To do this, you'll want to create systems and use databases so you can keep track of everything. Not everything needs all of your attention right away. You can use information managers and task managers to help you manage the flow of information coming in to you.
What's the end result? You'll have less information to deal with...so you'll have more time to spend on critical business activities like marketing...so you'll generate more customers...so you'll generate more sales...so you'll generate more profit!
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