I have been in the web business for many years now and have worked with a variety of local and international companies on their web design, search engine optimization (SEO) and web marketing projects. Inevitably, during a meeting where the client and I discuss multiple means of attracting web traffic, the client dreads blogging, usually because of unawareness or lack of time management.
I usually get the reply 'Why don't you blog for us, we don't have time.' Sure, we can blog for you but the business owner must understand the importance of using blogs a medium of attracting attention, and generating more qualified web traffic to the web business. The reason why blogging is necessary and the benefits of blogging are not clearly understood by business people. Let's understand the basics of blogging and its benefit:
a) Blogs initiate dialog with web visitors
Blogs start a two-way traffic with web visitors. When you write about your products and services and write with authority, as though you are the master of your business and with in-depth knowledge about your products and services, you not only create awareness of the benefits and disadvantages about the product and service you deal in, you engage people's attention. Your blog should also have a call to action, to make the readers of the blog interact with your website.
A call to action can mean asking them to leave comments, encouraging them to speak out. Comments left by the readers of blogs might include inquiries and leads that could lead to sales.
Blogs generate a prospective about your company. It silently speaks about the culture and vision of your company and even helps in building a brand image.
b) Search Engine Optimization (SEO) - Benefit of blogging
Blogs peppered with targeted keywords, keyword phrases and search terms related to your business puts blogs in plain sight whenever web visitors use related search terms. Instead of using long-tail keyword phrases, targeting niche keywords will help in attracting more qualified web traffic.
c) Blogs attract more links
Blog are meant to be informative and not advertisements. Informative quality, industry related articles that provide insight or a critical analysis of product and services you deal in helps you to get more links.
Links will get better search engine rankings for your website and will help in generating more traffic.
d) Fresh, original content for blogs
Fresh and original web content is the feed for search engine spiders. Websites that are updated frequently get crawled by the search engine spiders more often. Your website gets more authority and better search engine ranking.
By now, you should have enough reasons to being seriously considering blogging. For your interest and for the interest of getting more visitors to your website, blogging is the way to go. Don't wait to begin blogging right away.
Start writing blogs, use targeted keywords and keyword phrases, generate qualified web traffic and get better search engine positioning and ranking. Fresh content and informative articles with SEO are best for search engine marketing
Contributor: One SEO Company = Web Design + Web Marketing + Search Engine Optimization (SEO) , http://www.oneseocompany.com/