Sunday, March 8, 2009

Savvy professionals look to online marketing tactics to position themselves as experts in their field

Not satisfied to simply post a resume at the usual career building websites, a new breed of job seekers is leveraging the power of the Web to land that next gig. Combining the ease of blogging with the effectiveness of article marketing, they've discovered an easy way to build their online reputation and drive traffic to their resume.

How important is it for a job seeker to have a strong presence online?

"A person's Internet presence might give some indication of how they would fit into company culture," says Lisa Hart of Ceridian Services. "And thanks to social networking and association sites, you might discover information about your candidate that could be considered an asset. These discoveries could be positive outcomes of an Internet search."

In fact, nearly half of the HR professionals surveyed run a search of potential hires on Google or Yahoo!, according to a recent survey by the Society for Human Resource Management (SHRM).

And the Web 2.0 world is making it easier for job seekers to build a professional reputation online, according to Article Marketer founder Chris Ellington.

"All it takes is a simple blog, where you post your resume. Then, publish articles about your area of expertise, with a link back to your blog. Your name will begin to appear in industry newsletters, e-zines and blogs, positioning you as an expert in your field."

Article Marketing offers a free audio seminar for job seekers who want to learn the specific steps to take to build their status online. Visit to download the full audio recording.