Sunday, March 28, 2010

Buzzcity Launches Mobilizer, A Free Revenue-Generating Mobile Platform For Web Publishers

Global mobile media business BuzzCity has today launched Mobilizer - a unique piece of technology that quickly enables publishers to create and monetise a mobile version of their website. Regardless of whether you are major national newspaper or individual blogger, Mobilizer takes your RSS feed and turns your web pages into mobile pages, making your content easily accessible to consumers on the mobile web. You will immediately start earning mobile display advertising revenue with a payout of up to 65 per cent of total ad revenues.

Publishers are able to choose the type of adverts that will appear on their mobile website as well as the number of ads and their position.

"It is common knowledge that consumer behaviour is shifting. Reading habits evolved from print-based media to web-based media and now mobile media is really coming in to play," says KF Lai, CEO of BuzzCity. "It is vital that publishers are making their content readily available on the mobile. Many have invested in apps for the iPhone but this will only serve a small section of the market.

As consumers increasingly use the mobile internet to browse and consume media, there is a real opportunity for publishers to create revenue streams. At BuzzCity we have focused on a simple solution that anyone can use."

Mobilizer is a free service, with no hosting fees, and free publisher support. In addition, publishers receive a unique QR code to display on their website, newspaper or magazine. Users with a camera phone equipped with the correct reader software can scan the image of the QR Code causing the phone's browser to launch and redirect to the programmed URL.

Additional information can be found at