Sunday, May 30, 2010

Media Strategist Jay Deragon Addresses Basis for Effective Social Media Revenue Generation

Management Consultant and Social Media Strategist Jay Deragon has released a new white paper entitled 5×6 Social Media Revenue Matrix available for free download via the "pulbications" section of his widely followed blog, Relationship Economy (http://www.relationship-economy.com/). Deragon penned this timely publication in response to business' growing demand to align revenue generation with social media efforts.

"Too many businesses are doing it wrong," Deragon reports. "They are trying to use social networking for traditional selling, and that simply doesn't work."

Deragon, who consults with major corporations globally on the use of social strategies, states that he observes even large scale brands trying to impose archaic rationale in interacting with online communities. He contends that online communities are only effective in leading to revenue when they are approached with superior relational skills.

"This means that brands need to listen to their consumers, engage them in conversation and genuinely respond and interact for the long term. This is the only way to achieve loyalty, action and advocacy of a brand amongst consumers."

In the 5×6 Social Media Revenue Matrix, Deragon provides practical insights on how to properly utilize social media to achieve business' desired effect: revenue generation. He highlights five essential aspects of any social media strategy for brand building purposes and intersects those components with six core questions that must drive any social effort or campaign.

As the social media landscape continues to evolve and social networks become more integrated into human interactions and information acquisition, more and more brands and businesses have entered the arena in hopes of bolstering marketing to garner measurable sales growth. In the new white paper, Deragon illuminates why misguided motive inevitably derails efficacy of effort every time.

"Social interaction never negates the need for great service, quality products and sincere interactions with consumers. Everything we've ever known about building customer trust and earning the sale still applies. Social media is not a magic bullet," he summarizes.

The white paper is available now via http://www.relationship-economy.com/ for free download. Click on the "publications" tab for direct access.

Learn How to Create a Website with Free Video Tutorials

Learning how to make a website is the very first step for work at home jobs and internet marketing. It marks the beginning of a small business’s web venture, and is used as a base for online networking with customers and clients.

ToMakeAWebSite.org is a new website that provides videos and resources to individuals and small business owners who want to establish a presence on the web. To Make a Website provides resources in an organized and straightforward manner.

Up until now, website tutorials and videos have been either costly or hastily put together. This made it difficult for beginners to get all the resources and help they needed all in one place. The owners of ToMakeAWebsite.org created this website as a solution for those who are looking for a one stop source of free website creation tutorials.

An increasing number of small businesses have been turning to the internet as a means for reaching out to clients and obtaining new ones. Creating a web page is the first step in an internet marketing strategy. It’s often said that, "Business, more than any other occupation, is a continual dealing with the future." Building a website can give any business the chance to expand in the future. To Make a Website’s creators state that "It has never been easier to make a website," as the company’s goal is to teach and guide beginners into creating their own web pages and/or blogs.

Many internet entrepreneurs understand the importance of making a website but do not know how to begin. They find step-by-step video tutorials useful because they can be viewed during the process of building a site. ToMakeAWebSite.com also provides videos on choosing a hosting plan, learning how to turn a blog into a website, and how to upload files and data via FTP (file transfer protocol).

To Make a Website is a new organization ran by individuals with a lot of experience and knowledge regarding the internet marketing industry. The tutorials are designed for any individual or small business who wants to get a good website up and running. There is an emphasis placed upon WordPress in particular – the creators of To Make a Website explain, "we feel it is by far one the most superior publishing platforms to build a website or blog on."

Free SEO Copywriting Handbook

The Internet has changed the face of copywriting forever. Today, the copywriter needs to understand special skills in addition to being able to persuade a reader to act.

Writing for the Internet - especially landing pages - requires a mastery of search engine optimization (SEO) techniques. These skills are still new to many print copywriters.

Direct response copywriters are experts at creating mesmerizing headlines that catch the attention of readers. These headlines are followed by irresistible product offers that tempt the reader to purchase.

Today, copywriters are putting these types of sales letters on the Internet, but without proper SEO writing, the persuasive pieces will not be found and indexed by search engines like Google. If your product cannot be found, it virtually does not exist to the online community.

To learn the skills necessary to create search engine optimized sales letters, blog posts, topic descriptions and press releases, download our complimentary SEO Copywriting Handbook.

In this handbook you will also learn how to find your keywords, how to build and manage a keyword cluster, the best keywords to target, how to use social media to build buzz and links, how to execute an SEO campaign and how to measure its results.

To learn how to write effectively for the Internet, start with our free SEO Copywriting Handbook.

To receive your free digital copy of our 48-page SEO Copywriting Handbook, visit www.mequoda.com/free-reports/seo-copywriting-secrets/ now.

Mequoda Group constantly strives to help publishers succeed online by providing them with an array of services, including free daily tips, free reports, webinars, live events, consulting services and software services.

Sunday, May 23, 2010

Freelancing Sites - Is the Cost Worth It? by Kristi Patrice Carter

With many freelance sites that allow providers to submit proposals for projects, there are free and paid membership options. The free options limit the amount of times you can submit project proposals, so serious freelancers are faced with paying the monthly dues in order to really get in there and find clients and work. The cost varies depending upon which freelance marketing site you sign up for, and if you're a member of more than one, the cost can really add up. So, is it really worth it?

Taking a Look at What You're Making

When working with freelancing websites, like Elance, it's important to keep track of how much you're making on that site. Most of them have records so you can easily look at a week or month and see how much money you've brought in. Add up the income you're making and then subtract your expenses to see what you're left with. If you're just getting started with these types of marketing sites, it may be less than you'd hoped for, but persistence is key. However, if you've been there a while and you're not making enough to cover the monthly fees for membership or you're not making as much as you think you should, it may be time to reexamine the situation.

Quality of Projects Posted

Another thing you have to look at in order to determine whether it's worth paying the cost is the quality of projects posted. Some freelancing sites draw in individuals who are willing to pay well to have a freelancer or artist handle their project. Others draw in project posters who simply want to pay as little as possible - some even offering $.50 for a full article. Aside from being shameful, these projects are not going to pay your bills. If the site is full of these, you may want to move on to another site that has better quality projects.

Limiting the Freelancing Sites You're a Member Of

There are countless freelance sites out there, and many individuals are members of more than one. The cost can quickly add up if you're submitting proposals at 3, 4, or even 5 different freelancing sites. The key is to focus on the site where you're receiving the best quality and higher paying projects. For the rest, keep a free account rather than a paid one, and only submit proposals on the projects that really speak to you. It's worth paying for the site that is bringing you the better-paying projects, but being a member of more than 1 or 2 sites can easily make the cost not worth it! Sites like Elance.com offer a free membership where providers can post a free profile and receive the ability to submit up to 10 proposals a month and offer a plethora of great projects too!

By taking a good look at what you're making, examining the quality of the projects posted and limiting the number of sites you're part of, you can save money and still get the great projects that are helping you bring home the bacon. Good luck!

Kristi Patrice Carter, J.D. is an experienced Elance service provider that has completed over 800 Writing, Marketing, and Legal projects in the past ten years on Elance, totaling over $300.000 in total earnings. Follow Kristi as she shares her secrets to being a successful Elance provider and making money on Elance, the leading online marketplace for online talent. Visit Successfulelancing.com today!

Freelancing Doesn't Mean Free by Rebecca Stigall

I'm a freelance writer. Now, that job title has never earned the respect that it deserves but, in this day and age of outsourcing and working virtually, being a freelance writer appears to signify to many buyers that one's services are to be had at a very low cost. One has to wonder why.

One of the biggest challenges facing freelance writers today, especially those of us who provide our services online, is outsourcing. Although a global economy is certainly down the road, for now, there are Western workers and non-Western workers. What I mean is that an economy is not competitive if the wages required to live in one economy are vastly different from those required to live in another.

Yes, I'm talking specifically about the outsourcing of jobs - writing jobs, customer service jobs, assembly jobs, whatever - to countries such as India, Pakistan, etc. Look, the reality is that making five dollars an hour in India is like making $50 an hour here in the U.S. We just can't compete. Not because we don't want to, but because we simply can't. I've been involved in many a debate about how American writers charge too much for their services as compared with offshore providers.

The reality is that American workers literally can't work for $5 an hour. That's less than minimum wage and will earn us a nice cardboard box under a bridge somewhere. It's not a realistic wage for this country. It is however, a realistic wage for someone living in a nation where the average annual wage is well under $2,000.00 a year! Heck, $2,000.00 a year won't even fill up the minivan let alone pay for food, clothing, housing, utilities, etc. What buyers should ask themselves is, can they live on less than $2,000.00 a year? Can they live on what they're paying us? If the answer is no, then we probably can't either.

And, even if a buyer's financial needs are met through outsourcing, their project needs rarely are. Look, I applaud anyone trying to make a living, but ya just can't write effectively to an American audience if your first language isn't English. As a matter of fact, quality (language or production) is one of the biggest barriers to outsourcing in any industry. Personally, as someone who pays dearly for the products and services I receive, I hate it when I have to contact customer service and deal with someone who doesn't understand what I'm saying. It's unpleasant and the entire experience leaves me feeling as if my business is not valued. After all, if I pay good money for something, shouldn't I receive a quality product with quality customer service - not just service and production that has been outsourced to the lowest bidder?

Buyers who don't think that their target audience notices their lack of dedication to their own project are simply kidding themselves. As I surf the web, I catch all of the spelling, grammar, and syntax errors made by writers who are either unprofessional or not English-speaking. It's noticeable, it's annoying, and buyers who think that the American public - the paying American public - doesn't just surf off to another site when we are insulted in this way need to think again. In essence, if you want to appear professional - an expert in your field (whatever service or product you sell or promote) - you need a professional writer to help you. If you don't invest in yourself and your image - it shows.

Another huge challenge facing American freelance writers are books and ebooks being marketed to a cash-strapped public making promises of earning millions from home and finding services for cheap. Several of these marketing manuals insist that virtual freelancers are to be had for pennies and that anyone can work as a writer. The only people getting rich are the ones selling these books/ebooks. The public is shelling out their hard-earned cash to be fed a pack of lies. Virtual freelancers are not cheap - at least quality ones (for all of the reasons detailed above) and you're not going to make a million dollars as a freelance writer.

Unfortunately, many people who have snagged one of these books/ebooks as a do-all-tell-all into the freelancing industry approach freelancing, freelance writers, and their own projects as if they've found the fountain of youth or something. The old adages, "nothing in life is free" and "you get what you pay for" hold true in freelancing as they do in any industry. The average professional freelancer is a bit insulted when we are approached to write for $5 a page. Since one page of good writing takes at least one hour to produce, such an offer makes our jaws drop and our hair stand on end. Yet, the authors of the books and ebooks that indicate that ALL freelancers work for such wages continue to pull the wool over the eyes of buyers worldwide.

Look, here's the way it is - freelancing isn't free. If you want to purchase work for way under market freelancing rates, be prepared to deal with the fallout, i.e., poor writing, work that is copied and pasted directly from another (copyrighted) source, writing that sounds like it's been written by a third grader, etc.

Writing that has to be rewritten or that is completely unusable is no bargain. Pay for quality work the first time around and you'll save money in the long run.

Rebecca J. Stigall is a full-time freelance writer, author, and editor with a background in psychology, education, and sales. She has written extensively in the areas of self-help, relationships, psychology, health, business, finance, real estate, fitness, academics, and much more! Rebecca is a highly sought after ghostwriter with clients worldwide, and offers her services through her website at http://www.forewordcommunications.com/

For intelligent writing solutions for your business, visit my website.

Sunday, May 16, 2010

Going Freelance - Top Five Freelancing Mistakes You Must Stay Away From by Dewitt Guillen

I've been offering freelancing consulting from over 4 years now, and it has been an amazing experience so far. I can perfectly remember the days when I first started where I would work for even 12 straight hours, seven days a week.

Today, I work less than 40 hours per week and my income has doubled. Not only that, but my income is also increasing constantly each month. I've learned a lot along the way, and below are the top five mistakes I was doing when I first started.

Working too much hours. The first mistake I made was working too much hours. Working 12 hours may seem productive while you're doing it, but it sucks up your resources and you end up being very tired after a few days. Instead of working all those hours, I learned to prioritize my tasks and focusing only on the important things first.

Focusing only on my core niche. I work on a very specific niche, and I'm very happy with that. However, it's important that you stay up to date and study other topics including personal development, productivity, and stuff related to your work.

Asking too little. When I first started freelancing, I was worried I was asking too much. The truth is that we are often asking too little instead. Your goal should be to ask a premium and provide the best quality possible for your services. Most clients prefer to pay a bit more but have a quality product rather than spending less but ending up with a mediocre service.

Having no passive income. Having a source of passive income is very important in those moments when it's hard to find new clients. How to set up passive income streams depends on what kind of freelancer you are. If you make websites for example, you could offer hosting or monthly maintenance.

Not having a public profile. Being known online is a must, and I would personally spend a large amount of time (after having done my work) working on my blog and building connections.

The Unlimited Freelancer is a book that helped me a lot building my freelancing business in the past months. You can read my review at http://www.theunlimitedfreelancer.net/.

Freelancing Work Opportunities - What Are the Options? by John Cosstick

If you are seeking freelancing work opportunities, you may be wondering what options exist. The good news is that there are more and more opportunities for freelance workers. Here are some of the options you can consider:

- Technical writing
The technical writing jobs sector is predicted to grow considerably in the next five years. These writers make technical information easy to understand and work for clients as varied as scientific consultants, software publishers and computer systems designers. If you already have skills in a scientific or technical field and can write well then this could be a great work at home opportunity.

- Computer programming
Perhaps you are already skilled in computer programming. If you have a sound knowledge of computer scripting languages and a working knowledge of web design standards then consider freelance programming among the freelancing work opportunities that are available. Not only are there are plenty of opportunities but it's a very well-paid career.

- Writing, editing and proofreading
There are many options for those more interested in the writing and editing field. In addition to technical writing writers can also freelance for magazines and newspapers (both in print and online), as well as writing for blogs and websites. There are millions of blogs and sites out there and the number is growing all the time so there is a constant demand for well written web content. If you have a nose for mistakes then consider proofreading among the freelancing work opportunities you could take up. As long as you have a computer, keen eyes and the ability to pick out typographical, spelling and grammatical errors, this career will suit you.

-Freelance design work
For more creative types, freelance design work can be a suitable option. If you are already adept at using Photoshop, Illustrator and InDesign and drawing comes as naturally to you as breathing, then freelancing work opportunities in the design sector would probably suit you.

With all types of online freelance work, getting the jobs depends on being able to promote yourself. This means using your existing contacts as well as creating an online presence where clients can find and contact you. This will put you in a position to take advantage of freelancing work opportunities.

Need more advice about becoming a self-employed freelancer? Visit Freelance-Work-Guide.com to get more useful tips and advice about making the transition from employment to building your own freelancing business, the types of freelancing jobs available, and where to find them.