Whether you are just getting started in the world of freelancing or if you have been a freelancer for years, one thing that often comes up is how to get clients. Some freelancers loose sleep over their lack of new clients and they often try to look for hidden markets that they didn't know about before.
It is much easier to find hidden freelancing markets with an open mind and with the muscle behind your dreams to make it happen. What muscle? The muscle you need to develop: the ability to ask for work and clients. If you want to find new markets for your talents you will need to ask around, either to your freelancing friends, to your existing clients or by cold calling or cold emailing.
Myth: Finding Clients is Hard
There are many myths about freelancing but the worst one is that finding clients is hard. The reality is that if you don't ask for referrals from your existing clients and if you don't put yourself out there, you might struggle to get clients. But potential clients are out there just waiting for you to appear into their life and solve their problems.
Fact: Taking Action is Necessary
How do you develop this muscle that helps you ask for clients and ask for work? You simply put it into practice. Start with emailing the firms and clients that you would like to work with. Tell them in a short email who you are, what you do, how much you charge and how you could help them with their business needs. Sometimes you might be able to tell them that their competitors are doing something that they haven't done yet and you can guide them through the process.
Don't be afraid to send out cold emails. These companies or potential clients are always looking for freelancers and they might just be short one freelance designer, writer or programmer at the exact time that you write them. Otherwise they might decide to put your name and contact information in a file for when they are short of freelancers in the future.
Putting yourself out there through cold emails and by asking your existing clients if they know anyone else who might use your services is hard. It takes developing your muscle, and that takes practice. You will get rejected at some point. But the benefits far outweigh the disadvantages.
So what are you waiting for? Get started on your freelancing business today and send out some emails to your existing clients or to potential ones. May you find the clients you have always wanted.
(C) Writing Career