Sunday, May 16, 2010

4 Essential Steps to Prepare Your Blog For Earning

Advertisers and paid blogging systems will judge your blog using some, or all, of the following factors:

Quality posts
Number of inbound links
Google Page Rank
Alexa Rating
Technorati Authority

Some might also give you a piece of code so that they can count your visitors, but we will leave that for now, assuming that sorting the above helps you gain a lot of traffic. So, what do you do to get the best possible ratings on the factors above for your blog so you are earning as much as possible?

First, the easiest thing to do is to make sure that you are writing plenty of quality posts. Get someone else to proof read them if you are not 100% certain of your English and make sure they are original, interesting content. This gives advertisers something to view and search engines plenty of bait to possibly send you traffic.

As soon as possible you should do something about your Technorati Authority and your Alexa rating. Starting to help push these now could still be showing improvements in a few months. For Technorati, you need to sign up for an account and claim your blog. Then every time there is a link to your blog from another blog your Authority is increasing. It takes time for these links to develop, so do this quickly.

The same applies for Alexa. It is a measure of your internet traffic over time - the more traffic you are getting the lower (better) your Alexa rank. Obviously, increasing your traffic improves your Alexa ranking, but there is also a theory that installing the Alexa button on your website allows them to track every visitor and can improve your ranking. So your next step to prepare your blog is to install that simple button!

Lastly, we just need to look at inbound links. This is going to help your Technorati Authority where these links come from the body of a blog post, whilst all suitable links to your blog will help to improve your Page Rank. So three measures will be improved by getting more links!

You can do this is several ways. For a start, article writing can be very successful. Rewrite some of your posts and submit them to article directories. Not only can this give you quality links, but some of the readers will call into your blog and maybe follow your RSS feed. This, therefore, improves your Alexa rating (but not Technorati - the links are from directories). If you are lucky, some blog owners will pick up and reprint your articles on their blogs - more links in and possibly counted by Technorati.

There are other ways of building links, such as guest blogging, where you get a blog owner to publish your work on their blog in return for a few links to your website. Some blogs also remove the rel="nofollow" from comments and it can be well worth leaving meaningful comments on these.

So, the essential steps to prepare your blog for earning are:

Write quality posts
Claim your blog with Technorati
Add the Alexa button
Build a network of links through articles, guests posts, comments and so on
That's it!

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